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Empire Life Insurance Company - Life Insurance

Empire Life Insurance Company - An Empire to be Proud Of

Working together to provide total income security and investment opportunities to Canadians. That's the mission of The Empire Life Insurance Company. They are a company of people committed to helping Canadians secure their financial futures. Empire Life Insurance Company offer a full range of financial products and services - including personal life insurance, critical illness coverage, investment options, group life and health benefits and group RRSP plans.

Empire Life Insurance Company are proud of their history and reputation for offering quality, innovative products with a dedication to personalized service. Part of their success comes from the strength of their partnerships with their clients, independent advisors and their employees. All of this, combined with Empire's strong financial position has made Empire Life Insurance Company one of the top 15 life insurance companies in Canada. They have been doing business since 1923 and through hard work and dedication, have made Empire a company of which they are proud.

The Empire Life Insurance Company (Empire Financial Group) is a subsidiary of E-L Financial Corporation Limited. Their Head Offices are located in Kingston and Montreal. Their Sales and Group Offices are located across the country and offer marketing and sales support to their independent advisors and Group Representatives.

Empire Life Insurance Company invite you to get to know them. Their Web site is designed with you in mind and will help you identify your goals and options.

History of an Empire

Founded in 1923, The Empire Life Insurance Company has grown to one of the top 15 life insurance companies in Canada. Now, they offer a full range of financial products and services to Canadians including life and critical illness coverage, retirement and investment options, group life, health, RSP plans and more.

Early in the company’s history, their Corporate Head Office moved from Toronto to Kingston, Ontario and has since become an integral part of the city’s history. Empire is a subsidiary of E-L Financial Services Limited, which is 81% owned by E-L Financial Corporation Limited of Toronto and 19% owned by Guardian Assurance plc. The Company began using the marketing identity Empire Financial Group in 1988 to reflect the full range of financial products and services offered to Canadians.

Empire Life Insurance Company have Sales and Group Offices located across the country that offer marketing and sales support to their independent advisors and Group Representatives. Empire maintains a strong balance sheet and enjoys an "A (Excellent)" rating from A.M. Best Company. Their subsidiary, Concordia Life Insurance Company, acquired in 1997, specializes in offering innovative individual life and investment products through an independent distribution network of Managing General Agents and their brokers across Canada.

A proudly Canadian company, Empire Financial Group is about people working together to provide total income security and investment opportunities to clients across the country.

Empire Life Insurance Company - Life Insurance

Financial security means different things to different people. For most of us, it means a comfortable standard of living. But maintaining your standard of living takes hard work...and money.

Although money can come from a number of sources, most of us rely on a pay-cheque. Have you thought about what could happen if you lost your job, or were ill and unable to work? For some people, Employment Insurance can help fill the gap and give you time to find another job. Losing your health or your life is a different story; it can be financially devastating. Worse yet, it can happen without warning.

These days, there’s a lot of talk about investing. It’s wise to plan for retirement, but not at the expense of your overall financial security. Before you consider investing money elsewhere, you should have a sound insurance plan in place. It’s a core need, just like having an "emergency" savings fund.

It’s been said that "life insurance isn’t for the people who die, it’s for the people who live." Without your income, your family’s standard of living may be at risk.

If something were to happen to you, have you taken the necessary steps to get your financial affairs in order? Consider two different types of expenses:

  • Immediate expenses such as funeral expenses, paying off debts, establishing an emergency fund for your family or providing an education fund for your children.
  • Ongoing expenses like providing income for your surviving family members or business partners.

In reality, we don’t get a chance after we’re gone to get our affairs in order. We need to plan ahead and make these important decisions before it’s too late. That’s why it’s a good idea to talk with an independent advisor who can guide you through the process and help you get your affairs in order now.

Although life insurance may seem confusing at first glance there really are just two basic forms of coverage, Term and Permanent.


259 King St. East
Ontario K7L 3A8

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